Tuesday, July 21, 2015

Insurance Recruiting is Much the Same as Athlete Recruiting

At the very basic core, athlete recruiting is much the same as recruiting for professionals in the job market. Both are about networking and marketing. Both of which create exposure. Getting seen by the right people. Athletes want to be seen by the coaches and recruiting staff at the schools they wish to attend. Insurance industry professionals want to be seen by the hiring managers at the organizations they have a desire in joining.

Both take strategy and a lot of work. Highlighting the attributes and values you bring to an organization is critical as it is critical for the athlete to highlight the attributes and values they bring to a sports team. The athlete in this video is 5’6” and 115 lbs. Certainly not the biggest or tallest player that can intimidate with their sheer presence such as a Britney Griner; however, she is a strong ball handler and excellent shooter. These are the values she can bring to the game.

A professional recruiter that knows your industry and has strong networks can create controlled and confidential exposure for you to the people you want to be seen by at organizations. The recruiter can highlight your attributes, skills, abilities. The things you bring to the table that can bring great value to an organization. Strategy, networking, marketing are all the name of the game in assisting you in finding your next career opportunity. A resume can only tell someone what they can see on the piece of paper. Someone than serves as your advocate can highlight your values beyond what can only be seen on paper.

If you are exploring the market are you being seen by the right people? Or are you only submitting your resume to online postings and portals? Are you getting the opportunity to really highlight what you actually can bring to the table or are you limited to just being able to send in a resume?

Scot Dickerson, CPC
Capstone Search