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Mobile recruiting should be at the forefront of
recruiting managers' and talent acquisition business partners' minds as the
continued convergence of mobile and social media have created a significant
trend in the use of mobile technology by job seekers.
Recruitment professionals must be prepared to reap the
rewards of the powerful digital marketing and engagement channel. But for some
it is not clear what the objective is, or how to go about it.
Many companies have moved mobile off the priority list in
place of social media. The problem with this approach is that social media has
largely become mobile as well.
What do candidates want to do via mobile? Everything. The
mobile user already knows the power of their device. The recruitment industry needs
to respond to this change in the way job seekers source opportunities.
The recruitment industry’s difficulty is that today’s
candidate processing systems are not always mobile friendly. They were designed
to solve a different problem: mass volume of resumes sent by email.
Recruitment and Talent Acquisition must maximize
candidate engagement via mobile. It’s time to start focusing on mobile as a
recruitment channel. Via email and your website, your candidates are already
finding new jobs via mobile with you, but the experience is not good. The
recruiting industry is lagging far behind other industries when it comes to
maximizing potential returns from mobile.
Capstone Search
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